Critique on Monday, April 11th

Critique on Monday! Be ready to present. No copies under glass this time. Make sure you treat this like a valuable document in presentation...think about reading to children a bedtime story. Walk them through the concept and turn the pages to illustrate the concept.

Job Folder - Must haves
1. Job approvals / signed off for both roughs (copy of both roughs included and adheared)
2. Contract / must be signed (don't forget to include the project information)
3. Design Proposal
4. Copy of the original client brief / the e'mail of what they wanted in the first place (these always start the job folder off by the way if you recieve them - or the notes of what the client wanted...usually this is what I put in if I have a phone meeting or client meeting over the project)
5. Bid Spec sheet filled out as if going to the printer for this project

Final Job - Must have 2 copies / one for you/me (this will go in the job folder with me to grade and you recieve it back) and one to go with the client. The client will decide on Monday night who won the job and we will have content to layout in class on Wednesday or Friday of that week.
1. Must have long poem / short poem and long story laid out in the booklet.
2. Must have a table of contents
3. Must have a editors note
4. Must have bios
5. Must contain artwork photos (do not have to be the ones that were given...just a starting point) and bylines with the title of the piece and name of the artist
6. Must be saddle sitched bound (aka stapled in the center with the interior poky posts folded down in the interior of the document and not on the edges where they will scrape anything that comes in their path.)

THINGS TO BE WATCHFUL OF
1. Widows and orphans
2. How does the grid of text move a reader through the document...not just boring modules. How does this add to the overall feel of the document.
3. Do the illustrations invade the text and make the illustrations become more important than the story or artwork? If so dial back so that illustrations become a container and not competition.
4. Allow one photo to be dominant if you have multiple shots on one page.
5. Make sure that you package your file InDesign when you go to print as well as pdf.
6. Watch for the creep. Don't position text to tightly to it or they will sink into it and be unreadable. It's important to make sure that your margins are good and wide around the center area.
7. Account for your table of contents that things match up to your actual booklet and that your editorial staff includes your name in it as well. This is for posterity purposes of this document in your portfolio.

See you all at the ACT conference!