typographic systems

Hi guys,

Well, onto the next set of projects. You need to have 8 posters (11x17 - optional color / full bleed of doing color background). Each poster will use one of the typographic systems (one system per poster...do not combine them). Do not just repeat the quote over and over instead spread the single quote over eight. Christina - please get notes on these from someone in class.

"I am the voice of today, the herald of tomorrow. I am type! Of my earliest ancestry neither history nor relics remain. The wedge-shaped symbols impressed in plastic clay in the dim past by Babylonian builders foreshadowed me: from them, on through the hieroglyphs of the ancient Egyptians, down to the beautiful manuscript letters of the medieval scribes, I was in the making. Johann Gutenberg was the first to cast me in metal. From his chance thought straying through an idle reverie-a dream most golden-the profound art of printing with movable types was born. Cold, rigid, and implacable I may be, yet the first impress of my face brought the divine word to countless thousands. I bring into the light of day the precious stores of knowledge and wisdom long hidden in the grave of ignorance; I coin for you an enchanting tale, the philosopher's moralizing, and the poet's vision. I am type." Frederic W. Goudy, 1927

- please set these posters Goudy Old Style font

Also please read Attributes of a Modern Designer Chapter in your book. Please be prepared to discuss this in class.

Wednesday, March 1st

Hey guys,

One major project down and now onto the next. Next project is the torch. Be sure to bring your sketchbooks for this one to jot down ideas and notes about layout.

Also - THE PIZZA PARTY ORIGINALLY ON THE SCHEDULE FOR TOMORROW WILL BE MOVED TO NEXT WEEK TUESDAY, MARCH 6th. Due to Be Our Guest conflicts. Be ready for good pizza and games on the night of March 6th. Love to have you guys make it / good for upper-classmen to mingle with the newbies:)

Schedule

Hi guys,

Sorry I forgot to post this earlier with all the stuff with dish this weekend has been pretty scattered. You will be meeting with your committees at the posted time slot.

Mason - 8 am
Teri - 8:15 am
Shebly - 8:30 am
Christina - 8:45 am
Kayla - 9 am

Wednesday, Feb. 22nd

Hey guys,

Nothings specifically due...just keep in mind the looming deadline of Monday for the list of items. I would strongly suggest you come with a rough of our printed portfolio so that you can tweak before this weekend if you are planning on heading out to Dish this weekend.

See you tomorrow!

Friday, Feb. 17th

Okay guys...take your list and add Behance update of portfolio / Coroflot update and LinkedIn Profile to your final for this project. The project has a firm deadline of the 27th of Feb. More scheduling details to come. Also be prepared for Friday with images to work with, finalized logos / branding / business plan, need to be working on forms and be thinking about your website. Again you need those images and a finalized brand to continue. ALSO DON'T FORGET TO SIGN UP FOR DISH. EARLY REGISTRATION ENDS ON THE 19TH! Sign up to have your portfolio looked over. You should be gearing up for the printed portfolio to be done before this date.

Wednesday, Feb. 15th

FOR WEDNESDAY - Have the final versions of logo / business plan and identity system reworked after critique today. Please redo resume according to notes from Monday. Have your files of your portfolio items ready to be formatted and put into portfolio / online and print format for Wednesday. We will be discussing ideas for portfolio and website. SO HAVE YOU BRAND READY TO GO!!

MONDAY HARD DEADLINE

Hi guys,

MONDAY WE HAVE A HARD DEADLINE OF final logo / business plan / identity package. Please have these ready to show and discuss in class in computer or comp format. If you do not have these ready for this deadline your final for this project will be docked. Look forward to seeing what you have Monday!

The List

Be working on this list with the date of 27th in mind. Friday will be a work day with a short blip on contracts.

Here is the list that you need to be considering...
1. Logo
2. Business Plan
3. Business Forms (10 form / business contract)
4. Business Card
5. Letterhead
6. Envelope
7. Website
8. Portfolio (hard and digital copy through issu / http://issuu.com/ you must create a login for an account) Also you will be required to build out your behance.com (portfolio site through AIGA) and coroflot.com (online portfolio) as well.
9. Take Away
10. Professional Photography for portfolio
11. Resume

Don't forget that DISH is coming up. Register now. Also we will be having another AIGA meeting on the 21st to discuss DISH and go over resume / internship and portfolio building. Put 28th of FEB down on your calendars. Party at Ms. Posey's house 6 pm - ?. Bring a dessert.

Wednesday, Feb. 8th

Hey guys,

Please finalize and tweak your business plans after the notes that you got in class today. Those absent please see the other classmates for information. Also have a logo mark on the computer and ready to look at for Wednesday. We will be fine tuning your mark and logotype for Wednesday. ALSO DON'T FORGET AIGA DUES ARE COMING DUE...OUR FIRST MEETING IS AT 5 PM IN THE DMS LAB ON TUESDAY. SPREAD THE WORD!!!

Business plan, logo,visual brand language...oh my!

Develop out your logo / brand language and business plan for Monday. All will be in the draft stage but please have something to show! Here's a link to SBA's business plan. http://www.sba.gov/category/navigation-structure/starting-managing-business/starting-business/writing-business-plan

Don't forget about using the language. Again...only go up to the resume portion / no stressing about finances just yet. Please check out ad agency websites to see their language and about us sections. This will help you streamline your language and your mission statement.

Friday, Feb. 3

For Friday, please have a series of belief statements about design, some name ideas along with language that will accompany that brand and logo ideas. I'll see you then onward toward the business plan:)