Wednesday, February 29, 2012

typographic systems

Hi guys,

Well, onto the next set of projects. You need to have 8 posters (11x17 - optional color / full bleed of doing color background). Each poster will use one of the typographic systems (one system per poster...do not combine them). Do not just repeat the quote over and over instead spread the single quote over eight. Christina - please get notes on these from someone in class.

"I am the voice of today, the herald of tomorrow. I am type! Of my earliest ancestry neither history nor relics remain. The wedge-shaped symbols impressed in plastic clay in the dim past by Babylonian builders foreshadowed me: from them, on through the hieroglyphs of the ancient Egyptians, down to the beautiful manuscript letters of the medieval scribes, I was in the making. Johann Gutenberg was the first to cast me in metal. From his chance thought straying through an idle reverie-a dream most golden-the profound art of printing with movable types was born. Cold, rigid, and implacable I may be, yet the first impress of my face brought the divine word to countless thousands. I bring into the light of day the precious stores of knowledge and wisdom long hidden in the grave of ignorance; I coin for you an enchanting tale, the philosopher's moralizing, and the poet's vision. I am type." Frederic W. Goudy, 1927

- please set these posters Goudy Old Style font

Also please read Attributes of a Modern Designer Chapter in your book. Please be prepared to discuss this in class.

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