Monday, Feb. 27

PERSONAL PROJECT
Start working you guys on documenting that.

SENIOR SHOW
Have  contract with dates / deadlines to keep, outline of what you want to do, how it will be displayed. Must be signed in order to start work. Must receive a grade of B or higher to be displayed in the gallery space and all deadlines must be kept. Print out and have a copy for me and for you on Tuesday.

McKENZIE BRANDING
We need to start working up logo ideas.
Everyone please have a version that answers to the following (three logos due on Tuesday - have printed so can write on them.)
1. A Logo / Logotype inspired by Hatch Show Print
2. A Logo / Logotype inspired by Knowledge meeting Tradition (railroad meets agriculture
or cultural tradition)
3. A Logo / Logotype of your choosing

We need to add red to the options for the color pallet. Was told the color of the city and needed to be added to the pallet somehow. Good grief. Kayli if you could send me the presentation when you get a chance to forward onto Ryan that would be great.

PERSONAL BRANDING
Okay - so I've given back your folders. Everyone needs to work on refining your language that applies your brand and voice. Refine your business plans. Use your language - not the sample that was provided. Make your forms on printed and refined - those of you that are still not finished with that - get going. Will be asked to fill out someone elses on Tuesday so make sure they are printed off and can be used. We will be asking the question do these work? We will start thinking about resumes and cover letters as well as websites. Don't forget to use the website from digital design to have your branding on it and use it for this course as well.

Friday, Feb. 24

Please choose two brands to work out into branding boards. Design the branding boards to accentuate your pitch - practice walking through it. You will have to pitch both brands on Friday using the branding board as a guide.

Must be in color. Printed on 8.5x11. Ready to turn in.

On the branding board you must have the following elements. You choose the order on the page - remember you talk about what is first.

1. Original Logo / logotype
2. Secondary Logo / mark
3. Icons - design these thinking about the brand and what they actually use (must have four)
4. Color Pallet
5. Fonts (must have 2 / one san serif and one serif - make sure to ID as well as use the alphabet in the display)
6. Your choice (ex. inspiration, pattern, use, etc)

Thursday, Feb. 23

We will leave from the lab at 11:30 and head up to McKenzie for our presentation on Thursday. Don't forget to get together Wednesday at 4:45 in the lab to do a practice session for the presentation. Please compile data together into power point so we can practice before then and have it on the instructor computer by tomorrow. You can do this!

Tuesday, Feb. 21

Please finalize forms, business plan, website (can piggy back with other assignment), contract for personal project, pitch for your senior show, your respective assignments for the McKenzie project. We will be assembling the pitch and practicing on Tuesday for the Thursday pitch.

Thursday, Feb. 16

Please have your rough of your brand, forms and business plan printed out and in job folder for Thursday. Have a typed up contract - rules for making and deadlines to sign for your personal project on Thursday. Have this printed out so that we can keep a copy for you and me (2 copies).

Research on McKenzie, TN

Print out and compile history of McKenzie for a job folder
Ask and document 10 responses from a variety of ages and locations -
DO THEY KNOW WHERE MCKENZIE TN IS?
WHAT DO THEY THINK OF WHEN THEY THINK OF MCKENZIE?
HAVE THEY BEEN TO MCKENZIE?
WHAT WAS THEIR EXPERIENCE?
ANY ADDITIONAL QUESTIONS THAT YOU THINK MIGHT BE APPLICABLE FEEL FREE TO ASK THEM.

We will be having our meeting at the mayors office on Thursday, Feb. 23rd at 2 pm. We will be carpooling up there for the presentation. Kayli and Song you need to get out of Aesthetics class to go.

Tuesday, Feb. 14

Please start on a rough of your business plan. Have a rough printed out. Final two roughs of your logo - printed out and in job folder. Start on forms / roughs of all forms please. Roughs for now but will quickly move into real world applications.

Whohoo!! You are the client - be excited! Don't become your most difficult client and enjoy the process of figuring out what you care about. Ask yourself the questions on the client questions if you are hitting a wall. All files and power points are on the student desktop on the instructor computer under design practicum folder.

Thursday, Feb 9

Please have a finalized name, good roughs of logos, mission statement and verbiage. Have in mind what you are selecting your portfolio and what type of website you would like to go with as far as direction. We will discuss taxes, business structures and forms in class on Thursday.

Tuesday, Feb. 7

DUE TUESDAY

-Start job folder for UN / SDG Stories - http://sdgstories.com
1. Research - Look into what SDG Stories is / Check out FairyTales for a Fairer World http://sdgstorybook.com/. Print off some research.
-Pick your partner that you would like to work with for the project.

-Start job folder for yourself
1. Research - If choosing name / what is out there that has a similar name, competition, etc.
2. List of Nouns / Verbs (ex. if Musical Design is name of business. Words that go with it are: melody / quartet / note / bass / etc.) Print off these to go with you. If choosing your own name need to have a theme to words. (ex. Eckley Design but my mission statement says I'm focused. Words that go with focused are aim, high, direct, on target, in line, etc.)
3. Mission Statement - Who are you and what do you design. Check out the about section of some agencies for ideas. Pattern your statement off of one of theirs using your words. (ex. http://www.pentagram.com/#/page/aboutus; http://www.thesparkmachine.com/approach.html; http://www.archermalmo.com/about/about-us; http://harvestcreative.com/)
4. Logo Design Roughs (give us some option to look at that you are mulling over)

Welcome to Class!

HI and hello! I'm your class blog. I'll be here when times get stressful and you don't know when your deadline is or what goes in your job folder. Lean on me and I'll be there for additional support like videos, tutorials, readings and just random encouragement.