Please choose two brands to work out into branding boards. Design the branding boards to accentuate your pitch - practice walking through it. You will have to pitch both brands on Friday using the branding board as a guide.
Must be in color. Printed on 8.5x11. Ready to turn in.
On the branding board you must have the following elements. You choose the order on the page - remember you talk about what is first.
1. Original Logo / logotype
2. Secondary Logo / mark
3. Icons - design these thinking about the brand and what they actually use (must have four)
4. Color Pallet
5. Fonts (must have 2 / one san serif and one serif - make sure to ID as well as use the alphabet in the display)
6. Your choice (ex. inspiration, pattern, use, etc)
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