Tuesday, May 9

Please have a rough of your client material. Make sure to keep up with your forms and client materials as you move the roughs through to the finished process. Will have your boxes back to you at the start of next week with all reviewer comments.

Thursday, April 27

Please start working through your forms with your personal client. We will have a short critique to finish off your grade for the show. Also don't forget to catch up on your personal side project as you go.

Thursday, April 20

D - DAY!!! DEADLINE DAY!!!

EVERYTHING FOR SENIOR SHOW MUST BE PRINTED, FINISHED AND IN FINAL FORM. SONG IS THE ONLY ONE THAT GETS A PASS ON FINISHED FORM BECAUSE HERS IS THE INSTALL. BUT EVERYTHING NEEDS TO BE ASSEMBLED AND READY TO GO.

If you miss this deadline the ability to have a show goes down dramatically - as stated in syllabus and your contracts.

Tuesday, April 18

OVER THE BREAK
Work on your senior show pieces. Have them at least 75 percent finished by Tuesday so that it is just a matter of fine tuning. Will be due in final form on Thursday that week so that it will be ready for install on Sunday.

Don't forget to start advertising the event on Facebook, create show cards and start lining up reception particulars.

Also a draft of the Torch is due on slack to get feedback on before critique. Please have in close to finished form so you can get good feedback. Critique with the editorial board is Tuesday.

TORCH CRITIQUE
Please dress for critique. Have a job folder for clients of booklet on right and pitch on left. Upload your torch to issuu so they can access it online and you can have something to talk about on screen during critique.

Items in Torch / use older material from old Torches to supply. Short story you can grab from the online options of the magazine. Poems long and short copy from more recent edition, same updating to the editor's note (use current dates for your portfolio), bios match to content that you have included in your book, table of contents, make good use of center spread. Show how your handle the style guide of titles, bylines, pg numbers and body copy.

Must have items included in document
1. Cover / back cover - logotypes for the Torch masthead, literary journal, year and Union University
2. Editor's note
3. Table of contents
(In any order)
4. Short story
5. Long poem
6. Short poem
7. Assortment of variety of artwork -2d and 3d represented
8. Bios
Must be 12 pages min.

JOB FOLDER
Left side
1. Research
2. Visual brief
3. Pitch

Right side
1. Thumbnails
2. Roughs
3. Final

Monday, April 3

YOUR FINAL FOR YOUR PERSONAL BRANDING BOX IS DUE AT 5 PM ON MARCH 31ST, FRIDAY! PLEASE PLACE ON THE TABLE OUTSIDE MY DOOR.

For the weekend!! ONLY HOMEWORK IS SENIOR SHOW! Have roughs printed out / items ready to look at / butterflies ready to fly / illustrations ready to move to Geneva / etc. We need to see physical progress to move forward. Will show off Torch stuff on Tuesday and will get started on design for that. Pretty straight forward so really work on your senior show stuff.

Thursday, March 30

DUE ON THURSDAY

Job folder for the personal branding project.

FINAL ITEMS
1. Take away
2. Letter - use the cover letter from mid program / you will get more feedback on one that has had time. We will cover these more in depth at some point I promise. On letterhead.
3. Business Card
4. Envelope
5. Look book
6. Business Plan
7. Website
8. Overall Box
9. Resume
10. Digital Files

Have them all stored in your box and ready to turn in. No formal critique on this one so no need to dress up. Will have the interview with the panel at the end of the semester.

McKENZIE
Try another attempt. Check out the slack channel. Notes are on the table and in slack. See if you can add in the train guitar. Please have changes ready for Thursday to send out to the client again.

WTNGEF
Please make the changes to the logos to fit all the discussion topics Ricky. Fix the mispelling on the slide. Do a spell check just to make sure. Jess when we get the program information we will send it your way. Ricky please forward the logo changes and changed power point to Amy Knack.

THE TORCH
Will be due on April 18th. Will meet with the editorial board on the day after spring break. This was date was argued for by your compadres so if you have issues with the after spring break please take it up with them. We will talk about options and content on Thursday. Please start a visual brief and a little research in the job folder. You will have to write a pitch for this design before touching beyond thumbnail. Must be your branding format. It will be a 12 page document that will have cover, back cover, table of contents, editor note, bios, long story, short story, artwork and poems. For old editions please see https://www.uu.edu/org/torch/.

SENIOR PROJECTS
Please keep up with your deadlines. Keep going. Date is fast approaching! Will need to start seeing drafts soon.

Tuesday, March 28

Be working on your senior show stuff. Would like a progress update on Tuesday. Have your final package ready to go for your personal brand on Tuesday. Also be checking slack for an update for the files for WTGEF. I think we will need a quick turn around of that information. We will be starting The Torch designs on Tuesday.

Thursday, March 23

Please have the following items finalized in class on Thursday.

1. Business Plan
2. Business Forms - print off all of them
3. Resume
4. Take away
5. Box
6. Look Book
7. Overall Box
8. Website
9. Business card / envelope / letterhead
10. Gumption for all those future employers and internships you are going to nab with this awesome branding package...hang in there...

Last rough set before the committee - make it good and make it a final!

Thursday, March 16

Okay so we've got two major items due on Thursday. Corporate redesign of the McKenzie logo. Give two options for fonts one option for look. Use color scheme loosely must for in black and white before it can work in our hodgepodge of colors. This needs to be only fine tuning before sending to client on Thursday. Your assignment for West TN global engagement forum is due. Work on your assigned items. Make sure they fit with the brand. You can pull PNG off website for now and I'll get you an additional file to work with tomorrow when get back to office.

Personal brand - get as much done as possible. Keep working. Keep pushing. This is for you and how your represent yourself to a client and potential employer. I would shoot to have a look book to get feedback on before mini break.

Tuesday, March 14

FOR TUESDAY
1. Final branding for your business printed out to size and scale
2. Final business plan / with cover and make sure that you have fully moved out all old wording from example.
3. Final forms - make sure that they are easily identifiable at the top of the form / can be quickly found. Invoice needs to be noticably different from those forms.
4.  Rough / printed of your look book (catalog of your portfolio projects)
5. Takeaway / Rough
6. Package design / with all items fitting in it - rough for Tuesday

We are going to really hit this hard this week so we can move past it to the other materials that we have yet to do for the Language Dept. Conference.

Thursday, March 9

DUE THURSDAY

1. Stationary package rough - have printed off options
2. Finalized business forms
3. Finalized business plan
4. Finalized website
5. Take away rough - have idea or mock ups of options
6. Packaging design for mail out - ideas / thumbnails

We are trying to get this turned around so we can focus on some bigger things incoming. Remember you are your harshest client. Hang in. Work through it. Use your language. Use your imagery. Create a brand that is you!

Tuesday, March 7

Ricky - Railroad meets hatch logo
Kayli - Hatch meets store front logos
Jessica - Hatch meets agriculture & industry logo
Song - Hatch / type inspired logo

These are due to me in finalized form by Thursday to send to the client. I know we don't have class but we need to make sure that we are meeting client deadlines.

Please work on your forms and your business plan write ups. You need to have rough of website, business stationary package. I will expect them to be in finalize form for Tuesday class next week.

This is the absolutely last day (Tuesday) to turn in your finalized contract and get a show. Must have deadlines, details printed off and brought to class on Tuesday. If you would like to have it looked over hit me up anytime.

Monday, Feb. 27

PERSONAL PROJECT
Start working you guys on documenting that.

SENIOR SHOW
Have  contract with dates / deadlines to keep, outline of what you want to do, how it will be displayed. Must be signed in order to start work. Must receive a grade of B or higher to be displayed in the gallery space and all deadlines must be kept. Print out and have a copy for me and for you on Tuesday.

McKENZIE BRANDING
We need to start working up logo ideas.
Everyone please have a version that answers to the following (three logos due on Tuesday - have printed so can write on them.)
1. A Logo / Logotype inspired by Hatch Show Print
2. A Logo / Logotype inspired by Knowledge meeting Tradition (railroad meets agriculture
or cultural tradition)
3. A Logo / Logotype of your choosing

We need to add red to the options for the color pallet. Was told the color of the city and needed to be added to the pallet somehow. Good grief. Kayli if you could send me the presentation when you get a chance to forward onto Ryan that would be great.

PERSONAL BRANDING
Okay - so I've given back your folders. Everyone needs to work on refining your language that applies your brand and voice. Refine your business plans. Use your language - not the sample that was provided. Make your forms on printed and refined - those of you that are still not finished with that - get going. Will be asked to fill out someone elses on Tuesday so make sure they are printed off and can be used. We will be asking the question do these work? We will start thinking about resumes and cover letters as well as websites. Don't forget to use the website from digital design to have your branding on it and use it for this course as well.

Friday, Feb. 24

Please choose two brands to work out into branding boards. Design the branding boards to accentuate your pitch - practice walking through it. You will have to pitch both brands on Friday using the branding board as a guide.

Must be in color. Printed on 8.5x11. Ready to turn in.

On the branding board you must have the following elements. You choose the order on the page - remember you talk about what is first.

1. Original Logo / logotype
2. Secondary Logo / mark
3. Icons - design these thinking about the brand and what they actually use (must have four)
4. Color Pallet
5. Fonts (must have 2 / one san serif and one serif - make sure to ID as well as use the alphabet in the display)
6. Your choice (ex. inspiration, pattern, use, etc)

Thursday, Feb. 23

We will leave from the lab at 11:30 and head up to McKenzie for our presentation on Thursday. Don't forget to get together Wednesday at 4:45 in the lab to do a practice session for the presentation. Please compile data together into power point so we can practice before then and have it on the instructor computer by tomorrow. You can do this!

Tuesday, Feb. 21

Please finalize forms, business plan, website (can piggy back with other assignment), contract for personal project, pitch for your senior show, your respective assignments for the McKenzie project. We will be assembling the pitch and practicing on Tuesday for the Thursday pitch.

Thursday, Feb. 16

Please have your rough of your brand, forms and business plan printed out and in job folder for Thursday. Have a typed up contract - rules for making and deadlines to sign for your personal project on Thursday. Have this printed out so that we can keep a copy for you and me (2 copies).

Research on McKenzie, TN

Print out and compile history of McKenzie for a job folder
Ask and document 10 responses from a variety of ages and locations -
DO THEY KNOW WHERE MCKENZIE TN IS?
WHAT DO THEY THINK OF WHEN THEY THINK OF MCKENZIE?
HAVE THEY BEEN TO MCKENZIE?
WHAT WAS THEIR EXPERIENCE?
ANY ADDITIONAL QUESTIONS THAT YOU THINK MIGHT BE APPLICABLE FEEL FREE TO ASK THEM.

We will be having our meeting at the mayors office on Thursday, Feb. 23rd at 2 pm. We will be carpooling up there for the presentation. Kayli and Song you need to get out of Aesthetics class to go.

Tuesday, Feb. 14

Please start on a rough of your business plan. Have a rough printed out. Final two roughs of your logo - printed out and in job folder. Start on forms / roughs of all forms please. Roughs for now but will quickly move into real world applications.

Whohoo!! You are the client - be excited! Don't become your most difficult client and enjoy the process of figuring out what you care about. Ask yourself the questions on the client questions if you are hitting a wall. All files and power points are on the student desktop on the instructor computer under design practicum folder.

Thursday, Feb 9

Please have a finalized name, good roughs of logos, mission statement and verbiage. Have in mind what you are selecting your portfolio and what type of website you would like to go with as far as direction. We will discuss taxes, business structures and forms in class on Thursday.

Tuesday, Feb. 7

DUE TUESDAY

-Start job folder for UN / SDG Stories - http://sdgstories.com
1. Research - Look into what SDG Stories is / Check out FairyTales for a Fairer World http://sdgstorybook.com/. Print off some research.
-Pick your partner that you would like to work with for the project.

-Start job folder for yourself
1. Research - If choosing name / what is out there that has a similar name, competition, etc.
2. List of Nouns / Verbs (ex. if Musical Design is name of business. Words that go with it are: melody / quartet / note / bass / etc.) Print off these to go with you. If choosing your own name need to have a theme to words. (ex. Eckley Design but my mission statement says I'm focused. Words that go with focused are aim, high, direct, on target, in line, etc.)
3. Mission Statement - Who are you and what do you design. Check out the about section of some agencies for ideas. Pattern your statement off of one of theirs using your words. (ex. http://www.pentagram.com/#/page/aboutus; http://www.thesparkmachine.com/approach.html; http://www.archermalmo.com/about/about-us; http://harvestcreative.com/)
4. Logo Design Roughs (give us some option to look at that you are mulling over)

Welcome to Class!

HI and hello! I'm your class blog. I'll be here when times get stressful and you don't know when your deadline is or what goes in your job folder. Lean on me and I'll be there for additional support like videos, tutorials, readings and just random encouragement.