Wednesday, April 18, 2012

The Pitch for Friday

THE PITCH - for Friday

Must have these items for Friday
1. magazine ad / coupons
2. storyboards and story concept for a commercial
3. everyone in your group must be part of the pitch

THE BRIEF
- 18-24 years old
- Goal to increase product purchase
- trying to up the cool factor of the product / move it from older demographic's toothpaste to a younger demographic toothpaste

CRITIQUE FOR POP UP BOOKS IS JUST CONFIRMED! 9 am on Monday, April 23rd at the Star Center. Sleep in a bit on Monday and rest up, we will meet there at 8:50 instead of classroom.

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